Brand identity,

I was commissioned by All The D*mn Joy to design the logo for their brand in November 2020. Trish, the owner, had known my watercolour floral work for a while and wished to integrate it as part of the branding for her business. Together we chose a limited but catchy and elegant colour palette – purple tones with bright touches of yellow. We opted for a circular design, as is common for business logos, for ease of use in marketing materials. The final design consists in a watercolour floral wreath wrapped around the brand’s name. Later, we picked one of my floral designs to use on some marketing materials – including allergy information leaflets and packaging. 

— Camilla

I chose Camilla to design my logo as I’ve admired her art for a long time, and despite not knowing exactly what I wanted, I was certain I needed her involvement. The process itself was so smooth, as she’s extremely responsive to any feedback and can somehow always visualise how best to combine your brand with your personality to create the final look. The final draft of the design was touched up with only one suggestion. Everyone I showed it to absolutely loved it – that’s how I was even more certain I had made the right choice enlisting her services. I’m so happy with the end result and get a lof compliments on it, so I  plan on commissioning more work as my business grows.

Ceo & Founder, ALL THE d*mn joy